Website redesigns for gyms
Gym website redesigns and fixes
Your site might not need rebuilding. The copy is vague, the timetable is hard to follow, the enquiry button is buried, the mobile layout is awkward. Those four things probably account for most of the enquiries you’re losing.
I review it the way a first-timer would, then fix what needs fixing. If it needs a full rebuild, I’ll say so. If it does not, I’ll say that too.
I’m TJ. I’m based in Mellor Brook, near Blackburn. I build and improve websites for combat sports gyms and martial arts clubs across Lancashire. I work with WordPress, Shopify and Wix sites.
The problem
What usually costs gyms enquiries
- The homepage headline is vague — it says something like “Welcome to [Gym Name]” rather than explaining what you offer and who it is for.
- Beginners cannot tell which class to start with, so they close the tab instead of enquiring.
- The enquiry form asks for too much information and feels formal. People leave before filling it in.
- The mobile version is hard to use. Most visitors are on phones. Most gym sites look and work better on a desktop nobody uses.
- The timetable is out of date, in a PDF or buried on a page people have to hunt for.
- First-session information is missing. What do I wear? Do I need to book? What happens when I walk in? These questions are stopping people from enquiring.
- The site loads slowly. Slow pages on mobile lose visitors before they have read a word.
What I fix
What I check in a site review
- Homepage structure. Main headline, first impression, key information above the fold, clear call to action.
- Mobile layout. How the site looks and behaves on an iPhone or Android. Where things break or become hard to tap.
- Trial enquiry route. How easy it is to enquire. How many steps, how many fields, what happens after the form is submitted.
- Class page copy. Whether beginners can tell which class to start with. Whether parents can find everything they need for their child.
- Timetable clarity. Whether the timetable is current, easy to read on mobile and shows the right information.
- Local SEO basics. Page titles, meta descriptions, heading structure, Google Business Profile status.
- Page speed. How fast the site loads on mobile. Images, scripts and anything that is slowing things down.
- Calls to action. Whether it is obvious on every page what someone should do next and how to get in touch.
Platforms
WordPress, Shopify and Wix
I can improve sites built on WordPress, Shopify and Wix. If the existing site has a decent structure, I’ll work within it. If it needs rebuilding from scratch, I’ll say so and explain why before anything starts.
Most gym sites I look at do not need a full rebuild. They need four or five targeted fixes.
When a rebuild makes sense
If it needs rebuilding, I’ll say so
Sometimes the site is so out of date, so slow or so badly structured that fixing it costs more than starting fresh. That does happen. When it does, I’ll give you a straight comparison of what each route costs and what you get.
No upselling. No inflating the scope to justify a bigger project.
Scope
How I scope the project
I start with a 30-minute site review at your gym. I go through the site the way a first-timer would and note what is costing you enquiries.
From there, I’ll give you a clear proposal: what needs fixing, in what order, and what it will cost. You decide what to prioritise.
No open-ended retainer. No scope creep. A clear list of work, a fixed price and a straight timeline.
Coverage
Where I work
Lancashire and the parts of Greater Manchester within 45 minutes of Blackburn. Preston, Burnley, Bolton, Accrington, Chorley, Clitheroe, Darwen, Nelson, Colne, Rossendale and everywhere between.
Redesign questions.
Let’s look at your site together
Worth a conversation.
Drop me a message or give me a ring. I’ll come to your gym, open the site on my phone and tell you straight what is costing you enquiries. No pitch.