BJJ gyms
Websites for BJJ academies
If you run a BJJ academy, your website is the door. Most curious beginners decide whether they’ll book a trial before they ever message you. They scroll, they second-guess, they close the tab. And you never knew they were there.
I build websites that get more of those first-timers onto the mats.
I’m TJ. I’m based in Blackburn, and I trained for 12 years before I started building websites for gyms. I’ll come to your academy, have a brew and build you a site that actually fits how a BJJ gym runs.
The problem
Why most BJJ websites get it wrong
Most BJJ academy websites are built by people who’ve never set foot on a mat. You can tell straight away. They show stock photos of black belts choking each other. They list “Brazilian Jiu-Jitsu Classes” with no mention of fundamentals vs advanced. They bury the trial booking three scrolls down on mobile. They don’t say whether kids’ classes exist, what gi to bring, or what happens on your first night.
Here’s what curious beginners actually want to know before they book:
- What does a first session look like
- Do I need a gi, and if so, can I borrow one
- Is there a beginners class, or am I getting thrown in with the blue belts
- How much does it cost, properly, with no surprises
- Is there a class on tonight that I could turn up to
If your site doesn’t answer those five things in 30 seconds, you’re losing trials to the academy down the road that does.
What you need
What a good BJJ academy website actually needs
Built right, your site should do the following — quietly, fast, on mobile and without you having to update it every week.
- A clear trial enquiry route. Three fields, not nine. Above the fold. On every page.
- An up-to-date class schedule that does not need retyping every time the timetable shifts.
- Gi and no-gi clearly separated on the schedule. Same with fundamentals, all-levels and competition class.
- Open mat, comp prep and seminars with their own bit of the site, so visitors know they’re a proper academy not a hobby club.
- Instructor bios with belts, lineage and a photo that looks like a person, not a press shot.
- Pricing up front. Coaches who hide pricing lose trials. Coaches who show it earn trust.
- Local SEO that works. When someone in Preston searches “BJJ near me”, you should be in the map pack.
- Photos of real classes — your actual members, your actual mats — not the stock images of the guy in the white gi everyone’s seen 400 times.
Scope
How I scope the project
Every BJJ academy runs differently, so I scope the project around what your site actually needs to do.
Some academies need a clearer homepage, class pages, timetable information and a better trial enquiry route. Others need more detail, with instructor bios, kids’ classes, competition content, blog posts or local SEO pages.
I’ll look at what you have now, talk through what needs fixing and give you a clear proposal before anything starts.
No vague agency package. No surprise extras halfway through. Just a proper plan for getting the website working harder.
Coverage
Where I work
I cover Lancashire and the bits of Greater Manchester within roughly 45 minutes of Blackburn. That includes Preston, Burnley, Accrington, Chorley, Bolton, Clitheroe, Darwen, Nelson, Colne, the Rossendale Valley and everywhere in between.
If you’re past that, get in touch anyway — sometimes the right project is worth the drive.
The process
How it works
You drop me a message or give me a ring.
I come to your academy, have a brew and a proper conversation. Free, no pitch.
I write you a fixed-price proposal. You say yes or no.
I build the site. Three rounds of feedback.
I launch it. Your site fills the mats.
Let’s talk about your academy
Sounds good?
Drop me a message or give me a ring. I’ll come to your academy and tell you straight what your site needs. No pitch.