Karate dojos
Websites for karate dojos in Lancashire
Karate dojos do well online when their website respects two things: tradition and parents. Most dojo websites do one or the other.
I build sites that lean into the tradition without being stiff, and that talk to parents in plain English so kids’ classes fill up.
I’m TJ. I’m based in Mellor Brook, near Blackburn. My parents pushed me into Taekwondo at age 9, hoping it’d build a bit of confidence. It did. I trained for 12 years across striking arts. I know exactly what makes a parent click book a trial and what makes them close the tab.
The problem
What most karate dojo websites get wrong
- The homepage talks about lineage, style and grandmasters before it talks about kids’ classes, which are 70% of the revenue.
- The grading syllabus is either missing or buried six clicks deep.
- Trial booking is a contact form with nine fields and a “we’ll get back to you” message.
- There’s no first-class info for nervous parents (uniform, etiquette, what their kid does on day one).
- The schedule lives in a PDF from 2019.
What you need
What a good karate dojo website needs
- A kids’ page that talks to parents. What does a first session look like, what does my child wear, what’s the etiquette, how do I sign them up.
- An adults’ page with a different tone — fitness, discipline, self-defence, grading progression.
- A grading syllabus for each belt level, properly laid out. Parents check this. Adult students obsess over it.
- Kata library with names, videos and which belt they’re tested at. Huge SEO bonus.
- Instructor bios with rank, lineage and dan grade.
- A trial enquiry route, optimised for parents on phones.
- Pricing up front, including family discounts.
- Local SEO so “karate Blackburn” or “kids karate Preston” lands you in the map pack.
Scope
How I scope the project
Karate dojo websites need different levels of detail depending on the club.
Some dojos need a clearer site for kids’ classes, adult beginners and trial enquiries. Others need grading information, instructor pages, kata content, parent FAQs and stronger local SEO.
I’ll look at what the dojo needs, what parents need to understand and what the site should make easier.
Then I’ll give you a clear proposal before anything starts.
Coverage
Where I work
Lancashire and the bits of Greater Manchester within 45 minutes of Blackburn.
Let’s talk about your dojo
Worth a brew?
Drop me a message or give me a ring. I’ll come down, have a brew and tell you straight what your site needs. No pitch.