Services
Web design services for combat sports clubs.
I build and improve websites for Lancashire’s combat sports gyms, martial arts clubs and local fitness spaces. One person. No handoffs. No agency markup. Just a clear website that helps nervous beginners, parents and local searchers take the next step.
What I do
Everything points at getting more people through the door.
Website design for gyms
Most gym websites look fine and do very little. I build websites around the questions your future members are actually asking. What class should I start with? Can my child try it first? What do I wear? Is this right for a complete beginner? Is this gym for someone like me?
That is the stuff your site needs to answer.
Website design for gyms- A clear homepage that explains what you do and who it is for
- Pages for beginners, kids’ classes and different disciplines
- Timetables that are easy to read on mobile
- Trial enquiry forms that do not ask for too much
- Real first-session information to take the fear out of walking through the door
- Local SEO basics built into the page structure from the start
- Copy written for your gym, not copied from a template
- A handover so you can manage the site yourself
Website redesigns and fixes
You may already have a website, but it might be letting you down. The headline is vague. The timetable is hard to read. The enquiry button is buried. The mobile version feels awkward. The copy does not explain what happens in a first class.
I go through the site the way a first-timer would, find what is costing you enquiries, and fix it. If it can be improved without starting again, I’ll say so. If it needs rebuilding, I’ll say that too.
Website redesigns for gyms- Homepage structure and main headline
- Mobile layout
- Trial enquiry route
- Class page copy and timetable clarity
- Local SEO basics and Google Business Profile checks
- Page speed and usability
- Clearer calls to action
Local SEO for gyms
If people nearby cannot find you, the best website in the world will not do much. Local SEO helps your gym show up for the searches that matter — not vague national traffic, but local people looking for a place to train.
That might mean searches like BJJ near me, boxing gym Blackburn, kids karate Preston or MMA gym Bolton. The aim is simple: make it easier for the right local people to find you and enquire.
SEO for gyms- Google Business Profile review and optimisation
- Local landing pages written around real search intent
- Better page titles, headings and internal links
- Schema markup where useful
- Page speed improvements
Google Ads for gyms
Google Ads can work well when someone is already looking for a gym nearby — a parent searching for kids’ karate, a beginner searching for boxing classes or someone looking for BJJ near work. The point is to show up when the intent is already there.
Ads do not fix a weak website. That is why I look at the site and enquiry route before suggesting paid traffic.
Google Ads for gyms- Search campaigns for local gym and class searches
- Clear landing pages for the classes being advertised
- Ad copy that matches what people are actually searching for
- Basic enquiry tracking where accurate
- No agency markup on ad spend — you control the budget directly
Meta Ads for gyms
Meta Ads means Facebook and Instagram ads. These are different from Google Ads — people are not always actively searching. You are getting the gym in front of local people who might be interested if the offer is clear enough.
The creative matters. The offer matters. The page people land on matters. I keep the ads simple, local and clear. No overcooked agency campaign. No pretending a pretty graphic will fix a weak offer.
Meta Ads for gyms- Beginners’ classes and first-timer campaigns
- Kids’ martial arts and family offers
- Open days and seasonal trials
- Local awareness campaigns around the gym
- Plain-English reporting without vanity numbers
Specialist areas
Built around how your gym actually runs
Most of the work is for combat sports gyms and martial arts clubs. Each has its own layout, language and member recruitment challenges.
Questions coaches usually ask.
Book your review
Free 30-minute site review at your gym.
No pitch deck, no slides, no pressure. I’ll come to your gym, look through the site with you and tell you straight what is making enquiries harder than they need to be.